Havoc SS19

Havoc revolutionizes the way men buy tailored suits and shirts. The accelerated growth of e-commerce in Mexico marks a new beginning for fashion and its business model. No suit will be identical, in addition to our customers will put their touch and create a unique style.

Havoc comes to revolutionize everything

As a brand experience designer I was entrusted with the task of challenging the Havoc’s brand both creatively and strategically. To collaborate on the development of a single concept for the SS19 collection by critically challenging Havoc to consider itself from different angles and to make bold choices where necessary.

We began by organising an intensive strategic preliminary phase to create the concept and the graphic foundations and identify all touchpoints. The goal was to state clear brand values and a clear brand promise as the basis for one powerful brand concept.

Characters create the framework.

Powerful backgrounds and characters in risky position plays the starring role in the new Spring Summer Campaign 2019 of Havoc. These elements represent the  dynamic, bold and adventurous personality of Havoc that creates the brand concept.

These offer a vision of the brand, the user and the multifaceted world of its products. They form the heart of the brand framework that can be applied in every context. They exude dynamism innovation and rhythm, never detracting from the impact of the message.

Our user-centric approach focuses on creating a seamless experience across all digital, physical and communications touchpoints. This unified brand experience results in a much more consistent, impactful, and valuable relationship with the user.

People embrace brands with the customer experiences that best meet their needs.